The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Abracadabra: From Fan to Featured
Client
Title
Category
Award
Points
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Influencer Marketing / Use of Celebrity
Points: 21.0
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: User-Generated Content (UGC)
Points: 3.0
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Community Building
Points: 3.0
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Best Use of TikTok
Points: 3.0
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Social Media / Social Post - Single or Series
Points: 3.0
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Popular Culture Impact
Points: 3.0
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Influencer Marketing / Use of Celebrity
Award:
2026 Social Media Silver Pencil
Points:
21.0
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
User-Generated Content (UGC)
Award:
2026 Branded Entertainment Merit Award
Points:
3.0
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Community Building
Award:
2026 Social Media Merit Award
Points:
3.0
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Best Use of TikTok
Award:
2026 Social Media Merit Award
Points:
3.0
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Social Media / Social Post - Single or Series
Award:
2026 Direct Marketing Merit Award
Points:
3.0